Exhibitor Marketing Kit

To help you make the most of your experience as an exhibitor at TCI EXPO ’22, we’ve created an Exhibitor Toolkit with some tips and tools to help you increase your visibility and ensure you get the most out of your investment.

Make sure to take advantage of the tools and resources below.  If you have any questions, please contact the Corporate Engagement team by calling 800-733-2622 or emailing exhibits@tcia.org.

This Kit includes:

  • How use the new TCIA Connect app lead retrieval process

  • Tips for communication with attendees

  • TCI EXPO Style Guide

  • Social Media Best Practices

EXHIBITOR’s Lead Retrieval Instructions
on the New TCIA Connect App

  1. Delete the old app
    If you have the old TCIA app, please delete it from your device before you upload the new TCIA Connect app. (See instructions below)
  2. Install the new TCIA Connect App
    Use this smart link or QR code (for both Apple and Android devices) to upload the app. LINKS COMING SOON
  3. How to Scan Your Leads
    Find it: Click on the Smart Scan icon in the TCI EXPO ’22 event dashboard.
    Scan Your Leads: Your scan screen will pop up on your camera. Use your smart scan to scan the QR Code on the attendee’s badge.
    Add Notes: After you scan, a Notes Popup will be displayed, and you can enter notes about the lead. SUBMIT and sync the lead and you will get an Alert Message that says Scan Succeded.*
    See Scanned Leads: To see your leads, click on the button View Scanned Leads at the bottom of your screen.
    Search Leads: Click on the Search icon (upper right-hand corner) to search your leads.
    Email your Leads: In your list of leads, click on your contact’s email address to send them a note.
    Access a List of Your Leads: Click on the Envelope icon in the upper right-hand corner to email yourself a list of the leads.

*Note you can scan badges even if there is no internet connection, but you will have to SYNC up your leads when the internet resumes.

 How to delete an app on the iPhone:

  1.  Touch and hold the app.
  2. Tap Remove app.
  3. Tap the Delete App, then tap Delete to confirm.

How to delete an app on an Android: 

  1. Open the Google Play Store app.
  2. At the top right, tap the Profile icon.
  3. Tap Manage apps & devices. Manage.
  4. Tap the name of the app you want to delete.
  5. Tap Uninstall.

Tips for Using the TCI EXPO Pre-Show Attendee List

The TCI EXPO attendee list can be a powerful tool for generating buzz around your booth and creating connections prior to the show to make the most efficient use of your time at the event. Here are some best practices for utilizing the attendee lists before, during, and after the event.

  1. Get to know your prospects. Qualifying and targeting your leads might take more time, but when people feel like you understand their business, they’re more likely to respond.
  2. Get personal: Reach out with a personal email or phone call to let them know you’re glad they will be there and invite them to stop by your booth or one of the social activities.
  3. Target and segment your prospects: Send a targeted email to your prospects to share what your company will be doing at the show and give them a good reason to stop by.
  4. Offer a special show-only price or discount on your product or service to generate traffic to your booth.
  5. Use your analytics to see who is opening your email and make sure to follow up with whoever opens or clicks on links.
  6. Use social media. Reach out or connect with prospects on social media, for example on LinkedIn or Instagram.
  7. Differentiate yourself! Be creative. Be clear. Make it simple and professional. People are overwhelmed with information and inquiries and over 225 exhibitors will have the same list of attendees.
  8. On-Site: Use your lead generator on the TCIA Connect app to connect and create a lead list.
  9. Follow-Up: Plan targeted follow-up with your connections made at the show.  You can download your contacts through TCI Connect.

Contact the Corporate Engagement Team at 800.733.2622 or exhibits@tcia.org to request an attendee list.

We’ve got style;)

Consistent branding is key to a professional presence in the industry. Here are some guidelines that we appreciate everyone taking the time to read and apply.

Main color palette

Full color is preferred

Do not:

  • refer to the show as TCIA EXPO
  • alter the proportion of the logo
  • alter the color of the logo
  • attempt to re-create the logo, add to, or remove elements for the logo
  • use lowercase for TCI EXPO

Do:

  • Use the following structures TCI EXPO – upper case only Tree Care Industry EXPO
  • use the approved colors for the logo
  • use the logo to promote the event
  • use our number and email for any questions!

Option 1 – All black: log may be used over colors and images where the logo is highly visible.

Option 2 – KO White: logo may be used over colors and images where the logo is highly visible.

Download the TCI EXPO ’22 logo

TCI EXPO ’22 logo tif
TCI EXPO ’22 logo jpg
TCI EXPO ’22 logo png

Social media best practices

Get noticed and talked about before, during, and after the show! Here are some tips to make the most of your posts. Plus when you tag @treecareindustry we’ll share some of your posts throughout the show to our 61, 500+ followers during the event!

We’ve found the following hashtags to be the most relevant to our event and TCIA. You should also add your company-relevant hashtags to complete the conversation!

#tciexpo2022
#tcia
#treecare
#treecareindustry
#arbnation
#arboristgear

Facebook
Post length: >80 characters
Hashtags: 0
The more hashtags you use on Facebook, the worse your posts will perform (on average). Posts with 80 or less characters receive an average of 66% more engagement.

Instagram
Post length: 138 – 150 characters
Hashtags: 9 – 11
Use the new Reels feature as well as standard posts and stories.

LinkedIn
Post length: 25 words for updates (1900 – 2000 words for articles)
Hashtags: 5 or less
The LinkedIn algorithm specifically looks for posts with excessive use of hashtags and marks them as spam.

Twitter
Post length: 71 – 100 characters
Hashtags: 1 – 2 relevant
Tweets with hashtags get twice as much engagement.

YouTube
Description length: Only the first two sentences are shown in the search, use relevant keywords.
Video tags: use as many relevant tags as you can.
Hashtags – no more than 15 without spaces.

TikTok
TCIA does not currently have a dedicated TikTok, but this fun media can be easily shared via Instagram, Facebook, and Twitter.

Sponsorship and Marketing Opportunities

CLICK HERE TO LEARN MORE

Generate Leads
with the TCIA Mobile App!

Download the TCIA mobile app and set up/log in with your TCIA account. Scan the QR codes on all attendees’ badges and generate valuable leads for your company! Business cards are not necessary – all you need is the QR code and the TCIA mobile app to automatically save the information! The app is free and a great resource for anyone attending TCI EXPO 2021.

QR Scanner on TCIA Mobile App – How To!

LEARN MORE
Get it on Google Play
Download on the App Store

Generate Leads
with the TCIA Mobile App!

Download the TCIA mobile app and set up/log in with your TCIA account. Scan the QR codes on all attendees’ badges and generate valuable leads for your company! Business cards are not necessary – all you need is the QR code and the TCIA mobile app to automatically save the information! The app is free and a great resource for anyone attending TCI EXPO 2021.

QR Scanner on TCIA Mobile App – How To!

LEARN MORE
Get it on Google Play
Download on the App Store

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