Exhibitor Marketing Kit

1. Delete the old app
   If you have the old TCIA app, please delete it from your device before you upload the new TCIA Connect app. (See instructions below)
2. Install the new TCIA Connect App
   Use this smart link or QR code (for both Apple and Android devices) to upload the app. LINKS COMING SOON
3. How to Scan Your Leads
   • Find it: Click on the Smart Scan icon in the TCI EXPO ’22 event dashboard.
   • Scan Your Leads: Your scan screen will pop up on your camera. Use your smart scan to scan the QR Code on the attendee’s badge.
   • Add Notes: After you scan, a Notes Popup will be displayed, and you can enter notes about the lead. SUBMIT and sync the lead and you will get an Alert Message that says Scan Succeded.*
   • See Scanned Leads: To see your leads, click on the button View Scanned Leads at the bottom of your screen.
   • Search Leads: Click on the Search icon (upper right-hand corner) to search your leads.
   • Email your Leads: In your list of leads, click on your contact’s email address to send them a note.
   • Access a List of Your Leads: Click on the Envelope icon in the upper right-hand corner to email yourself a list of the leads.
   

*Note you can scan badges even if there is no internet connection, but you will have to SYNC up your leads when the internet resumes.

The TCI EXPO attendee list can be a powerful tool for generating buzz around your booth and creating connections prior to the show to make the most efficient use of your time at the event. Here are some best practices for utilizing the attendee lists before, during, and after the event.

1. Get to know your prospects. Qualifying and targeting your leads might take more time, but when people feel like you understand their business, they’re more likely to respond.
2. Get personal: Reach out with a personal email or phone call to let them know you’re glad they will be there and invite them to stop by your booth or one of the social activities.
3. Target and segment your prospects: Send a targeted email to your prospects to share what your company will be doing at the show and give them a good reason to stop by.
4. Offer a special show-only price or discount on your product or service to generate traffic to your booth.
5. Use your analytics to see who is opening your email and make sure to follow up with whoever opens or clicks on links.
6. Use social media. Reach out or connect with prospects on social media, for example on LinkedIn or Instagram.
7. Differentiate yourself! Be creative. Be clear. Make it simple and professional. People are overwhelmed with information and inquiries and over 225 exhibitors will have the same list of attendees.
8. On-Site: Use your lead generator on the TCIA Connect app to connect and create a lead list.
9. Follow-Up: Plan targeted follow-up with your connections made at the show.  You can download your contacts through TCI Connect.

Contact the Corporate Engagement Team at 800.733.2622 or exhibits@tcia.org to request an attendee list.

Consistent branding is key to a professional presence in the industry. Here are some guidelines that we appreciate everyone taking the time to read and apply.

Get noticed and talked about before, during, and after the show! Here are some tips to make the most of your posts. Plus when you tag @treecareindustry we’ll share some of your posts throughout the show to our 61, 500+ followers during the event!

We’ve found the following hashtags to be the most relevant to our event and TCIA. You should also add your company-relevant hashtags to complete the conversation!

#tciexpo2022
#tcia
#treecare
#treecareindustry
#arbnation
#arboristgear