Speaker: Bethany Kemppainen, Guardian Tree Experts

People are the most valuable part of any organization. Employee turnover can be high in the arboriculture industry, leading to wasted time, money and energy. This presentation will focus on company culture being the “secret sauce” to retaining top talent. Good culture doesn’t mean you have to force people into a mold or act against their nature to fit in at your company. It’s an intentional focus on providing care and compassion, which benefits everyone in the long run. So how do you create a collaborative culture that inspires people to stay and grow with your company? We will explore that, ways to improve culture, and why you should examine yours more closely.