SPONSORED SESSION (Sponsored by SingleOps)
Steve Samuels, SingleOps

The biggest challenge in the green industry isn’t finding work—it’s finding and keeping the right people. In this session, we’ll explore how to turn your hiring process into a well-oiled machine that not only attracts but also retains top-tier talent. Learn how structured onboarding, clear career paths, and operational efficiency tools can help create engaged employees who see a future with your company.
Biography
Samuels, Steve – SingleOps
Steve is the Senior Account Executive with SingleOps andis an accomplished landscape industry professional with over 30 years of experience. He holds degrees in Management of Information Systems and Theology, with a minor in Business Management. Starting his career in irrigation and information systems, he quickly advanced to become general manager of a full-service landscape company, where he led 100 employees and managed $15 million in annual revenue. His expertise led him to consulting roles, including a successful turnaround of a failing landscape company in Virginia Beach, where he grew revenue from $6 million to over $17 million in four years. In addition to his industry work, Steve served as Mayor Pro Tem of Monument, Colorado, and spent 20 years as a football and basketball referee, officiating at the high school, college, and even NBA levels.