Coulsen Phillips, Arborgold Software
The arboriculture industry stands at a technological inflection point where artificial intelligence is poised to fundamentally transform how we approach plant health management. Coulsen will explore the paradigm shift from reactive “fix-it-when-broken” approaches to AI-powered preventive care systems that anticipate and address tree health issues before visible symptoms emerge.
We’ll demonstrate how comprehensive digital cataloging of customer plant inventories creates the essential foundation for this revolution, establishing detailed baseline data that enables AI systems to detect subtle changes in tree health patterns. Attendees will discover practical methodologies for developing science-based, long-term plant care recommendations enhanced by machine learning algorithms that improve with each observed outcome.
He’ll reveal how implementing these AI-augmented workflows creates powerful automation opportunities throughout the customer lifecycle, from initial inventory documentation to treatment program development and seamless renewal processes.
Through real-world case studies, we’ll showcase tree care companies already leveraging these technologies to dramatically increase customer retention rates, boost recurring revenue streams, and establish themselves as plant health consultants rather than emergency responders. This technological evolution represents not just operational improvement but a fundamental reimagining of the arborist’s role in environmental stewardship.
Biography
Phillips, Coulsen – Arborgold Software
Coulsen serves as the general manager of Arborgold Software, where he oversees strategic product, support, and growth initiatives for this industry-leading business management platform serving tree care, landscape, and lawn care companies. A graduate of Brigham Young University Marriott School of Business, Coulsen brings a formidable combination of management consulting expertise and operational leadership to Arborgold.
Before joining Arborgold, Coulsen held key leadership positions at Scorpion, a digital marketing and AI technology company, where he served as vice president of operations. During his tenure, he implemented systematic operational improvements and developed strategic initiatives that significantly enhanced SMB services company performance. Prior to Scorpion, Coulsen honed his analytical and strategic thinking as a consultant at Bain & Company, where he advised clients across multiple industries on growth strategies, operational excellence, and organizational transformation.
Coulsen believes in collaborative problem solving and thoughtful engagement. As he continues to shape Arborgold’s strategic direction, his balanced approach to innovation and operational excellence positions the company for sustained growth in the green industry technology space.