Mike White, CTSP, TreemasterLLC
Sales in the tree care industry can be unpredictable, time-consuming, and frustrating—especially when dealing with unqualified leads and price shoppers. The Shin-Fu Sales Process, developed specifically for service-based industries, transforms the way arborists handle sales by prequalifying clients, reducing unnecessary site visits, and closing more jobs with less effort.
This session will introduce the five-step Shin-Fu method, explaining how to take control of customer interactions, establish trust, and confidently guide prospects toward a decision. Attendees will learn how to:
- Ask the right questions to determine a client’s commitment and budget upfront
- Overcome common objections without resorting to price cuts
- Eliminate wasted time on unqualified leads
- Build a structured, repeatable sales process that maximizes efficiency and profitability
By implementing Shin-Fu, tree care businesses can increase their close rate, work with better clients, and focus on the jobs that truly matter. Whether you’re an owner, sales representative, or office manager, this session will provide actionable strategies to revolutionize your sales approach.
Biography
White, Michael, CTSP – Treemaster LLC
Mike has been climbing and caring for trees across the country for 20 years. He is a TCIA Certified Treecare Safety Professional (CTSP). He owns and runs Treemaster LLC in rural Wellsboro, Pennsylvania, where he spends most of his time doing sales and chasing around his four kids!