Selling Soil Health: How to Explain PHC to Clients

Kathy Glassey, Inspire Green, Inc

Many plant health care programs fail to sell – not because they don’t work, but because we explain them like scientists instead of problem-solvers. This session teaches tree care and plant health care professionals how to translate soil biology and PHC strategies into clear, relatable language that clients understand and value. Attendees will learn how to shift conversations away from products and treatments toward risk reduction, longevity, and property value protection – turning price shoppers into long-term program clients.

Speaker Bio:

Glassey, Kathy – Inspire Green Inc

Kathy has been in the green industry for over 35 years and has worked with turf, golf, landscape and arborist professionals. She has worked at a Senior PGA Golf Course, LESCO, owned her own landscape companies, is the director of PHC for Monster Tree and now owns a business, Inspire Green Inc.