Joe Aiken and Korey Lofy, Arborjet | Ecologel
Joe Aiken and Korey Lofy, hosts of the Discovering Forestry podcast, are back! This year, the pair will lead a discussion with special guest Daniel Cottier, Director of Plant Health Care at Focal Pointe.

Joe, Korey and Daniel will explore the changing landscape of plant health care and how it impacts the industry’s businesses. The trio will cover emerging research, technological advancements and legislative changes, offering practical insights to help PHC professionals position their services for long-term success.

This session will also dive into the science behind effective, real-world plant health care strategies, from Integrated Pest Management to the latest in injection technology– sharing essential knowledge to help expand PHC businesses.

Expect a fast-paced, insight-rich discussion from three industry veterans– with plenty of time for Q&A!

Biology

Aiken, Joe – Arborjet | Ecologel
Joe Aiken, Great Lakes & Canada Regional Technical Manager. Joe’s 40-plus years in the tree care industry have provided a diverse and valuable set of experiences. He shares his belief in tree preservation by educating others on the benefits of protecting urban and natural forests with environmentally-friendly solutions. Joe has worked in all phases of tree care and developed a strong interest in plant health care during his time as a licensed applicator and ISA Certified Arborist. He joined the Arborjet team in 2001 and routinely leads product seminars, delivers presentations on various treatment methods, and supports the company’s research department by assisting with applications and data collection. As a Discovering Forestry podcast co-host, Joe prides himself on being a knowledgeable, experienced arborist while also remaining a student of the trade to keep himself current, ethical and honest. Joe is a proud founding member of the Arboriculture Society of Michigan Foundation and Curator of the Arboriculture Historical Society. Most recently, he was awarded with MSU’s Honorary Forestry Alumni Award.

Lofy, Korey – Arborjet | Ecologel
Korey, co-host and producer of Discovering Forestry podcast, is also the High Plains regional technical manager for Arborjet | Ecologel,  helps tree care companies and municipalities in the Rocky Mountain region grow their plant healthcare programs. He’s worked in the green industry for over 15 years. He graduated from the University of Wisconsin – Stevens Point with a B.S. Urban Forestry, Forest Recreation, and Interpersonal Communication. He is an ISA Certified Arborist with a pesticide applicator’s license in four states. His hobbies include back country skiing, mountain biking, and long walks on short beaches. His favorite tree is the Canadian Hemlock that grows in northern Wisconsin. As a Discovering Forestry Podcast co-host, Korey aspires to further his knowledge about the industry to become one of the most approachable and professional resources in helping others grow their businesses and save trees in the process! He is the ISA’s Rocky Mountain Chapter’s 2021 Arborist of the Year and currently sits on the ISA Rocky Mountain Chapter’s Board as director for Colorado.