David Anderson, CTSP, Mayer Tree Service
How do you move beyond price-based sales and become the company clients want to hire for your quality and service? Too many tree care companies undervalue their work and bid too low out of fear of losing the job. But winning work that is not profitable can be worse than losing it. With a limited number of billable crew days each year, every job needs to support the business.
This session will focus on how to position your company as the trusted expert, not the cheapest option. That requires a holistic approach: honest dealings, exceptional client service, strong plant-health knowledge, accurate pricing, well-trained staff and a clear understanding of costs and overhead. From the person answering the phone to the newest crew member, everyone should support the same goal: building a company known for professionalism and integrity.
The strongest companies are not known for being cheap. They are known for expertise, service, consistency and trust. Your tree care company may not be Lexus, Four Seasons or L.L.Bean, but you can learn from how those companies build value – and make sure low bids are not what define your business.
Speaker Bio:
Anderson, David M, CTSP – Mayer Tree Service
David Anderson has over 40 years of experience in arboriculture, horticulture, client service and public relations. He works for Mayer Tree Service in Essex, Massachusetts. He has been a member of The Tree Care Industry Association magazine’s editorial advisory board for two years.