Speaker: Heather Dirksen, Canopy Service Partners, LLC

Discover how to elevate your tree care company with a presentation on launching a Plant Health Care (PHC) service line. Heather Dirksen, head of PHC growth at Canopy Service Partners will provide a comprehensive talk tailored for tree care professionals looking to expand their services and meet the growing demand for holistic plant health solutions. You’ll gain insights into the benefits of integrating PHC, assessing your company’s readiness, and developing a strategic plan. Learn how to build and train a skilled team, market your new services effectively, and monitor performance for continuous improvement. Heather will highlight the importance of eco-friendliness, focusing on soil health, and adopting a prescriptive approach to plant care. This presentation is perfect for those ready to transform their tree care company and unlock the potential of Plant Health Care services.