2025 Event Schedule

SPONSORED WORKSHOP (sponsored by Mill Market)    

Bryce Caplan and Dave Barman, Mill Market

Tired of paying to get rid of logs? Learn how to turn those logs into a revenue stream. In this hands-on workshop, we will cover how to identify which logs are saleable to sawmills and which are not, best practices for preparing logs to increase mill utilization and payout, and the different ways mills measure and evaluate logs. Whether you’re already selling logs or just getting started, this hands-on workshop will help you capture more value from the wood you are already handling.

Breakfast provided

TENTATIVE AGENDA

7:30am – Breakfast at the convention center

• Introduction: Why sell logs?
• Round table of “Financial Analysis of selling logs vs grinding/mulch product/paying to dispose

8:30am – 12pm – NOTE LOCATION: Session in lot across the street from the convention center. Group will walk over together.

General topics that will be covered:

• How are logs bought
• Grading and scaling exercise
• Why log prep matters
• Unusable logs
• Fixable logs
• Cutting to length
• Types of markets

Price: $150

Business Operations
A300 Committee Members: Sam Hill, Sam Hill Tree Care; Steve Chisholm, Jr, Aspen Tree Experts; Wayne Dubin, Bartlett Tree Experts; JP McDonnell, SavATree; Geoff Kempter; Cory McCurry; Andrew Mertz; Randy Miller; Bob Rouse, Tree Care Industry Association

Most Companies don't realize that the ANSI A300 Tree Care standards provide the guidance tree care companies need to streamline their work specification, work proposal, and work order process. The end result is a system where the sales person specifying the work, the crew doing the work, and the client are all on the same page about what work is to be done, and, more importantly that the objective of the job is complete, without any errors or callbacks needed.     **Breakfast included

TENTATIVE AGENDA

7:30am                         Buffet Breakfast
8:00 – 8:30 am            Overview of ANSI A300 Tree Care Standards, their purpose, development and use - Sam Hill, ANSI A300 Committee Chair, Owner, Sam Hill Tree Care
8:30 – 9:30 am            Using Pruning standards in your business operations - Steve Chisholm Jr., Aspen Tree Experts and Wayne Dubin, Bartlett Tree Experts - A300 Representatives
9:30– 9:45 am             Break
9:45-10:30 am            Understanding how to apply tree risk standards in your business operations. JP McDonnell, SavATree, A300 Representative
10:45 – 12:00 pm       Practical applications, writing work specifications/proposals/work orders using A300 Standards - Geoff Kempter, Cory McCurry, Andrew Mertz, Randy Miller, A300 representatives
12:00 - 12:15 pm        Wrap Up: Bob Rouse, Secretary A300 standards, TCIA              

Price: $150

SPONSORED WORKSHOP (sponsored by Rainbow Ecoscience) 

Joel Spies, Cory McCurry, and Patrick Anderson, Rainbow Ecoscience; Heather Dirksen, Canopy Service Partners

Discover the fundamentals and future of Plant Health Care (PHC) in this comprehensive workshop designed for tree care professionals looking to grow their business. The speakers will start with a brief history and rationale for PHC, followed by real-world business cases that highlight its profitability and potential.

Learn proven sales strategies and explore Rainbow’s process for integrating PHC into your services. Gain valuable insights into key pests, treatment protocols, and essential training to support your team.

Explore Integrated Pest Management (IPM) strategies that balance effectiveness with environmental responsibility. Plus, get a firsthand look at Rainbow’s Value Add approach and learn the next steps to successfully launch or expand your PHC offerings.

Perfect for companies ready to elevate their service offerings and drive long-term growth.

***Lunch Included       

TENTATIVE AGENDA
11:30am - 1pm:                Lunch with meet and greet

1 - 2pm:                              Introduction to PHC as a business case

2 - 3pm:                              Roadmap/checklist for implementing a PHC Program

3 - 4pm:                              Rainbow Value Add: products, equipment, training, support

4 - 4:30pm:                        Q&A discussion

Price $150

David L. Anderson, Canopy Watch International

Here’s a secret for you: Arboriculture can save biodiversity in tropical forests. As much as 60% of the biodiversity in a tropical forest is found in the canopy. Yet this biodiversity remains almost totally unknown for one simple reason: few scientists possess the skills to access the forest canopy. Even worse, recent research has shown that unsafe tree climbing practices are the norm in science.

“Discovering the Canopy” is an exciting initiative that teaches arborist-style tree climbing methods to biologists in Latin America, improving safety, conserving biodiversity, and building the next generation of tree care professionals. To date we have trained over 150 professionals from 14 countries who now work to discover new species, protect endangered species, and share canopy research with the global public. Discovering the Canopy transforms lives by putting new career skills into the hands of people on the front lines of conservation in Latin America.

Tim Walsh, CTSP, The Townsend Co

In the evolving world of residential tree care, safety practices are experiencing a significant transformation. The traditional approach, known as Safety I, has been pivotal in shaping our safety culture, focusing heavily on preventing incidents by addressing workers’ behaviors. While it has contributed to reducing recordable injuries, evidenced by the decreasing Total Recordable Injury Rate (TRIR) or Total Case Incident Rate (TCIR), a persistent challenge remains: reducing Serious Injuries and Fatalities (SIFs). Safety I, being reactive in nature, often sees workers as the issue when incidents occur, placing blame on individuals for mistakes or violations. This focus on failure overlooks the day-to-day realities that tree care professionals face in the field. Safety II, or Safety Differently, offers a fresh perspective. Instead of only preventing incidents, it seeks to understand how work truly gets done by utilizing the experiences and insights of workers. This approach fosters positive outcomes through resilience, adaptability, and the recognition that workers are central to maintaining safety in dynamic, complex environments. Safety II focuses on building capacity within teams, not just avoiding negative events. It shifts away from blaming individuals and instead examines the broader system in which work takes place. While personal accountability remains important, it is considered within the context of the organization’s structure and external factors influencing decision-making in the field.

When incidents occur, Safety II encourages the use of learning teams to dig deeper into what failed rather than who failed. This proactive approach strengthens safety culture, promotes continuous learning, and helps tree care operations evolve in a forward-thinking way. For residential tree care business owners and executives, adopting Safety Differently principles can drive a more resilient safety framework, ensuring the well-being of your crews and the long-term success of your operations. In conclusion, the shift from Safety I to Safety II represents a transformative step forward in safety for residential tree care businesses. By focusing on building strength in systems, understanding the real nature of work, and emphasizing holistic learning from incidents, Safety Differently can enhance the overall resilience and adaptability of your company’s safety culture.

Dr. John Ball, CTSP, South Dakota State University

Join us for the annual Arborist Safety Update at TCI EXPO ’25, a highly anticipated session that brings the latest insights and developments in arborist safety. This workshop is a favorite among returning attendees, offering essential updates on best practices, industry standards, and new safety protocols. Whether you’re a seasoned professional or new to the field, this session will provide valuable information to help you stay safe and compliant in your daily work. Don’t miss out on this popular workshop that keeps arborists informed and prepared year after year!

David L. Anderson, Canopy Watch International

Here’s a secret for you: Arboriculture can save biodiversity in tropical forests. As much as 60% of the biodiversity in a tropical forest is found in the canopy. Yet this biodiversity remains almost totally unknown for one simple reason: few scientists possess the skills to access the forest canopy. Even worse, recent research has shown that unsafe tree climbing practices are the norm in science.

“Discovering the Canopy” is an exciting initiative that teaches arborist-style tree climbing methods to biologists in Latin America, improving safety, conserving biodiversity, and building the next generation of tree care professionals. To date we have trained over 150 professionals from 14 countries who now work to discover new species, protect endangered species, and share canopy research with the global public. Discovering the Canopy transforms lives by putting new career skills into the hands of people on the front lines of conservation in Latin America.

Mike White, CTSP, TreemasterLLC

Sales in the tree care industry can be unpredictable, time-consuming, and frustrating—especially when dealing with unqualified leads and price shoppers. The Shin-Fu Sales Process, developed specifically for service-based industries, transforms the way arborists handle sales by prequalifying clients, reducing unnecessary site visits, and closing more jobs with less effort.

This session will introduce the five-step Shin-Fu method, explaining how to take control of customer interactions, establish trust, and confidently guide prospects toward a decision. Attendees will learn how to:

• Ask the right questions to determine a client’s commitment and budget upfront
• Overcome common objections without resorting to price cuts
• Eliminate wasted time on unqualified leads
• Build a structured, repeatable sales process that maximizes efficiency and profitability

By implementing Shin-Fu, tree care businesses can increase their close rate, work with better clients, and focus on the jobs that truly matter. Whether you're an owner, sales representative, or office manager, this session will provide actionable strategies to revolutionize your sales approach.

Mike Tilford, CTSP, SavATree The world of climbing PPE can be challenging to navigate and is even more complicated by inspection requirements. In this session the audience will learn about common failures, process of inspection and guidance on selection and compatibility.

Annie Rafferty and Larry Abernathy, Butte College

This presentation showcases an innovative approach to addressing critical labor shortages in the arboriculture industry. We highlight the success of the Upskill California Arborist Programs, which have trained over 1,300 graduates across 11 community colleges in California.

It focuses on two key training initiatives:

• The 200-Hour Utility Line Clearance Arborist Training Program (ULCAT)
• The 80-Hour Utility Pre-Inspector, Level 1 Training

These programs have successfully engaged underserved populations through innovative outreach strategies and implemented robust job placement assistance, helping graduates secure rewarding positions in the industry.

Annie and Larry will highlight:

• Partnerships with utility companies, industry organizations, and local employers
• Strategies for building effective collaborations with industry stakeholders
• Techniques for aligning curriculum with industry needs
• Best practices for providing comprehensive job placement support
• Attendees will gain practical knowledge on implementing similar programs in their regions through case studies and data-driven insights. The presentation will also discuss a potential new mini credential for UVM Pre-Inspectors, which could transform early career development in the industry.

This session offers actionable recommendations for replicating these workforce development initiatives nationwide, addressing critical labor shortages while creating equitable access to arboriculture careers.

Sponsored by Arborjet I Ecologel 

Joe Aiken and Korey Lofy, Arborjet | Ecologel and Daniel Cottier, CTSP, Focal Pointe

Joe Aiken and Korey Lofy, hosts of the Discovering Forestry podcast, are back! This year, the pair will lead a discussion with special guest Daniel Cottier, Director of Plant Health Care at Focal Pointe.

Joe, Korey and Daniel will explore the changing landscape of plant health care and how it impacts the industry’s businesses. The trio will cover emerging research, technological advancements and legislative changes, offering practical insights to help PHC professionals position their services for long-term success.

This session will also dive into the science behind effective, real-world plant health care strategies, from Integrated Pest Management to the latest in injection technology-- sharing essential knowledge to help expand PHC businesses.

Expect a fast-paced, insight-rich discussion from three industry veterans-- with plenty of time for Q&A!

Lawrence Schultz, Independent Trainer

Dissecting more complex rigging setups and taking a cost benefit analysis look at when setting them up can be a much more time and effort saving option than old school manual techniques.

When something seems complicated, we tend to defer to what we know. Things that are not familiar can become enshrouded in myth and misconception. This is often the case with rigging systems that seem complex. They are not only misunderstood but avoided because their benefits are not realized. The goal of this talk is to shed some light on these techniques so that they may be more obtainable to arborists. Reviewing several case studies will provide real life examples where manual methods can be stacked up against modern methods to see if, where and when their inception really is worth it.

Drew Dunavant, CTSP, RBI/Shelter Tree and Kathy Glassey, Inspire Green, Inc

Drew Dunavant, Arborist Segment Leader for RBI/Shelter Tree and Kathy Glassey, Consultant for Inspire Green, Inc., team up to provide insight and recommendations for you and your tree care company teams to build a stronger culture to grow your PHC service lines by improving communication between all crews. Every person on your team, whether an owner, a crew lead, climber or groundsman (woman) or PHC tech can help grow PHC. Drew and Kathy intend to provide valuable insight from the below the soil through the canopy to provide insight as to what EACH team member can look for to provide more sales opportunities organically.

James Wendt, CTSP, Xylem Kendall

What if safety wasn’t just about following rules but about trusting human expertise and innovation? Inspired by The Safety Anarchist by Sidney Dekker, this session challenges the idea that more rules mean more safety. Instead, we’ll explore how real safety happens when we design workplaces that embrace human performance, anticipating mistakes and building fail-safes, not just checklists.

Guided by the National Institute for Occupational Safety and Health (NIOSH) Hierarchy of Controls, we’ll take key concepts from Dekker’s work and apply them to our industry, focusing on eliminating hazards, using smart design, and empowering workers to think critically. Attendees will leave with practical strategies to create a resilient work environment, where safety and human innovation work hand-in-hand.

Juan Contreras, CTSP, Wright Tree Service

As the tree industry grows, its diversity expands, bringing both opportunities and challenges to the forefront. The notable growth in diversity within the industry has not gone unnoticed, accompanied by the realization that effective communication and connection among teams at all levels is crucial, yet remains an elusive goal. Despite the potential effectiveness of various techniques, training programs, and initiatives aimed at addressing communication issues, incidents may persist due to the underlying complexity of these problems. The challenge is further compounded when language becomes a barrier, particularly with the projected increase in the number of ESL (English as a Second Language) individuals in the coming years. In this presentation, we discuss the persistent multicultural communication challenges faced by the tree industry, emphasizing the tangible benefits derived from understanding and embracing our differences.

The session aims to shed light on strategies that can be employed to bridge the language gap, an aspect that has often been overlooked in the industry. The imminent rise in ESL individuals accentuates the need for proactive measures to navigate communication challenges successfully. Our discussion will explore the multifaceted nature of these challenges, emphasizing the reasons behind communication difficulties. It becomes apparent that when individuals struggle to communicate effectively, entire teams may experience a disconnect, leading to a sense of operating in disparate worlds both at work and beyond. We will specifically address the language barrier, the influence of culture, the impact of language on shaping the way we think, potential pitfalls to avoid, and where efforts should be concentrated at different organizational levels.

While attempts to bridge the language gap have been made in the past, our presentation highlights that successful endeavors in this regard not only create a safer working environment but also contribute to improved employee retention. By understanding the nuances of communication challenges within a multicultural context, the tree industry can foster a more cohesive and resilient workforce, better equipped to tackle the complexities of arboriculture in an ever-evolving global landscape.

Kate Odell, CTSP, Apical Arboriculture

Though every climb is different and calls for different approaches and techniques, in this presentation, Kate will demonstrate her preferred climbing system, that can seamlessly and safety transition an SRS (Single/Stationary Rope System) accent system into an MRS (Moving Rope System) working system. Using minimal gear and a climbing system that is suitable for both SRS and MRS, you will learn how to build a system that can, after an SRS accent, be converted into an MRS system in mere seconds, without ever disconnecting from your main climbing line.

WTCW - Amanda Whitton and Melissa LeVangie-Ingersoll

Professional arborists will present on experiences from the field, about how chance favors the prepared. When the work plan didn't go as planned, what were the outcomes, and why. Learn key steps you can implement that will drastically increase your likelihood of success when an incident occurs.

The Academy

Amy Tetreault, Tree Care Industry Association

Learn why yoga is important for arborists before moving through some simple poses that will help you stay focused, flexible, and health for your tree care career.

Noble Oak Safety and Training
Curious about the differences between grapple-saws or trying to find the right one for your operation? This session breaks down the core design types, mechanical functions, and field performance of today’s leading grapple-saws. Learn how various models handle different applications and how to choose based on tree size, terrain, and workflow. Great for decision-makers, operators, and anyone looking to make informed equipment investments.

Ashley Fox, CTSP, City of Aurora
Diversity within the tree care industry fosters innovation and creativity on the job site. Every climber brings a unique set of strengths, challenges, and perspectives. This presentation celebrates the diversity of climbers’ shapes, sizes, and styles by offering practical tips to accommodate individual physiology and climbing preferences. Ashley will address common obstacles climbers face—such as endurance, differences in muscle composition, and body mechanics—and provide creative solutions to overcome them. Working from the belief that every task has multiple paths to success, this session will demonstrate how to adapt climbing techniques and workflows to suit your body’s needs. Topics will include gear selection, wardrobe considerations, and nutrition strategies, with live demonstrations of ascent techniques, mechanical advantage systems, and system setups tailored to different physiques. Whether you’re adjusting to your own unique physiology or supporting a diverse team, this presentation will empower you to approach challenges with confidence and adaptability.

North American Rescue - Matt McCarty and JD Stewart

We will speak to the importance of having a TQ (tourniquet) at all times. 

Virginia Gregoire, Tree Care Industry Association Interested in providing training for your crew? But unsure of where to start?  Join this foundational session to learn:

1. why online learning is so effective
2. how it works for you and your crew and
3. what you need to take the first step.

Jeff Inman, CTSP, QT, Canopy Service Partners

The art of movement is both captivating and elusive. Sure, we can all move around in a tree, but how do we maximize momentum and carry that movement out limbs. Whether it be in removal or pruning, we as climbing arborists need to know how to maximize our energy and use momentum to help us rather than hurt us. Jeff will cover the basics in what is required for generating momentum and how to carry that forward in the art of tree climbing. Whether it be wearing spikes or ascenders, there are always ways to improve our movement and efficiency to be more productive, safer and have more fun aloft.

Sarah Cusack, SavATree

Do you want to extend your career as an arborist or help your team understand the keys to longevity in tree care? Though there is limited research on the foundations of longevity for industrial athletes, there is much to learn from the world of ultra endurance sports. Learn from a certified arborist and ultra marathon runner about the latest in sports science on nutrition, hydration, recovery, physical tools for longevity, cross training, and mindset.

Sarah will discuss specific, actionable steps you can take in each of these six domains to perform better, feel stronger, and work smarter for decades to come.

Noble Oak Safety and Training

When operating grapple-saws, understanding dynamic loads is critical to safe and efficient performance. This session dives into the physics behind load forces, shifts, and reactions during cutting, lifting, and movement. Attendees will gain practical knowledge on how weight distribution, momentum, and rigging angles can impact jobsite safety. Perfect for operators, crew leaders, and safety managers looking to reduce risk and improve control.

Matt Bass, CTSP, SavATree and Jim Tough, SavATree

Matt will give several examples of SRS (stationary rope system) canopy anchors. Starting with a basic canopy anchor utilizing an alpine butterfly and a climbing rope. Then the presentation will incorporate hardware such as rings and friction savers for more advanced anchoring options. He’ll also include a pre climb inspection and anchor selection.

Jarryd Beats, Stephenie Drago, Nate Goulet, and Jeff Montplaisir,  TCIA’s Membership Team

Give your business a competitive edge with TCIA membership. Join this pop-up session to ensure that you – as a member - are taking advantage of our free resources and our unique and exclusive business programs … plus, meet and connect directly with your member engagement manager!

STIHL - Mark Chisholm, CTSP

Choosing the right tools isn’t always straightforward—but learning from the pros can make it easier. In this session, top climbers and fallers share what they look for in their gear to meet the demands of daily work and how those choices help them perform at their best. Bring your questions and hear real-world advice and solutions for tackling the toughest challenges the industry throws your way.

David White, TCIA and Caitlyn Pollihan, ISA; Moderated by Paul Putman, Tree Research and Education Endowment (TREE) Fund From Shade Tree Conference to ISA and from NAA to TCIA: Learn where we have been and where are we going with the two largest organizations representing arborists and tree care companies in the US and beyond.

Rebecca Seibel, CTSP, TreeSpirit Consulting

We'll talk about cordage composition, physical composition, how ropes are designed for fit for purpose and what you need to know about what application is appropriate for your task at hand.

Tim Walsh, CTSP, The Townsend Co

In the evolving world of residential tree care, safety practices are experiencing a significant transformation. The traditional approach, known as Safety I, has been pivotal in shaping our safety culture, focusing heavily on preventing incidents by addressing workers’ behaviors. While it has contributed to reducing recordable injuries, evidenced by the decreasing Total Recordable Injury Rate (TRIR) or Total Case Incident Rate (TCIR), a persistent challenge remains: reducing Serious Injuries and Fatalities (SIFs). Safety I, being reactive in nature, often sees workers as the issue when incidents occur, placing blame on individuals for mistakes or violations. This focus on failure overlooks the day-to-day realities that tree care professionals face in the field. Safety II, or Safety Differently, offers a fresh perspective. Instead of only preventing incidents, it seeks to understand how work truly gets done by utilizing the experiences and insights of workers. This approach fosters positive outcomes through resilience, adaptability, and the recognition that workers are central to maintaining safety in dynamic, complex environments. Safety II focuses on building capacity within teams, not just avoiding negative events. It shifts away from blaming individuals and instead examines the broader system in which work takes place. While personal accountability remains important, it is considered within the context of the organization’s structure and external factors influencing decision-making in the field.

When incidents occur, Safety II encourages the use of learning teams to dig deeper into what failed rather than who failed. This proactive approach strengthens safety culture, promotes continuous learning, and helps tree care operations evolve in a forward-thinking way. For residential tree care business owners and executives, adopting Safety Differently principles can drive a more resilient safety framework, ensuring the well-being of your crews and the long-term success of your operations. In conclusion, the shift from Safety I to Safety II represents a transformative step forward in safety for residential tree care businesses. By focusing on building strength in systems, understanding the real nature of work, and emphasizing holistic learning from incidents, Safety Differently can enhance the overall resilience and adaptability of your company’s safety culture.

Zack Shier, Joseph Tree Service

Diagnosing tree health issues is one of the most challenging aspects in the arboricultural world. This process is only made more difficult by the vast inventory of available products to address the issues once diagnosed. If you have ever felt lost or confused by what products are available and how they work, this presentation aims to help you make sense of it all.

The goal of this presentation is not to simply market or display a bunch of products but aims to help the arborist understand the newer technologies, processes, and products that can assist us in successful treatment of tree health issues. Zach will mainly focus on nutrition products, a wide net will be cast to include topics such as synthetic and organic fertilizers, living and non-living bio stimulants, chitin, phosphite, growth regulators, and more.

Sarah Gaskin, A Plus Tree

It’s so easy to get lost in the jungle of marketing. There is an abundance of information out there and it's easy to get overwhelmed. Sarah will touch on all the different kinds of marketing, the importance of brand, culture, knowing your market, and having a strategy. Her goal is to simplify marketing, help participants define their goals, and navigate a path to get there. Sarah will help you create your strategy so you can walk away with practical tools and clear steps to succeed.

Brad May, CTSP, QT, Cumberland Valley Tree Service and Landscaping

Let's go back to physics and soil science classes and briefly dive into the factors that go into crane stability and the soils we set them up on. As arborists, we often find ourselves setting up cranes in less than ideal locations. Residential lawns, asphalt driveways, and steep hills are everyday occurrences on many of our worksites. Learning about ground bearing capacities and proper cribbing selection and techniques will lead to safer worksites for employees and customers alike.

Ash Connelly, Tree Data Systems, LLC

Back by Popular Demand! Learn the proven process for forging lasting relationships between people and trees from a lead sales arborist that repeatedly exceeds 3 million in sales annually and assists new arborists in achieving over a million in sales their first year. In this presentation, Ash will share her revamped step-by-step process that prioritizes the customer relationship and creates an open dialogue to identify and provide solutions to a customer's needs.

David Vincent, CTSP, QT, Skydive Grand Haven

High-risk environments, from skydiving to tree care, demand precision, adaptability, and sound decision-making. This session bridges the gap between extreme sports and professional operations, offering actionable insights for managing risks in dynamic conditions. Attendees will learn how to approach challenges proactively, embed safety into daily practices, and foster stronger team dynamics. With a focus on practical applications and real-world examples, this session provides the tools to transform how safety and operational success coexist, creating better outcomes for individuals and teams alike.

Shawn Scheffler and Matt Evans, Ryan Lawn & Tree

Engage, Train, Retain: Building a Skilled Workforce.  Green industry skilled labor is becoming more difficult to find... AND retain. Join us as we explore a recipe for success and one you can apply directly to your organization at any scale or scope. Participants will discover, interact with, and apply proven strategies to overcome:

• Brown Spots - 15% Actively disengaged associates (Gallup: 41% Engaged, 44% Disengaged)
• Shade and Stress - limited career growth, unclear compensation structure, competitor poaching
• Deadwood - 50% first year associate attrition ($500,000 loss each year)
• Shallow Roots--compliance oriented training culture based on "talks" vs learning & performance.
• Uneven Growth – 6-month speed to competency, delayed productivity, safety concerns, lack of confidence.

Shawn and Matt will reveal their three-year journey that aligns Training with Leadership, Incentive, and Ecosystem support of learners to produce tangible results on the bottom line including:

• Healthy Soil - Increased Associate Engagement (Gallup: 41% to 55% Engaged, 15% down to 5% Actively Disengaged)
• Light and Fertilizer - 19 new Promotions, 80% of associates with a defined career path,
• Strong Limbs - first year Associate Retention up from 50% to 91%!!! (represents a $400,000 savings)
• Deep Roots - Field Orientation completions up 68% to 97%, Field Assessment completions up 400%, 500+ courses now aligned to job levels.
• Speed to competency down from 6 months to 38 days (Productivity Confidence, and Safety improvements)

SPONSORED SESSION (Sponsored by SingleOps by Granum)

Mark Sedgley, SingleOps by Granum and Tim Walters, Miller’s Tree Service

In the tree care industry, the right combination of safety, efficiency, and leadership can transform your business. Join Mark Sedgley, CEO of Granum, and Tim Walters of Miller’s Tree Service for a powerful session that blends executive vision with real-world experience. Together, they’ll share how uniting leading business management and training platforms is driving a new era of growth for tree care companies.

You’ll hear the values behind this transformation directly from the top, and learn how Miller’s Tree Service applied them to create a culture of safety, operational discipline, and continuous improvement — delivering stronger margins, loyal crews, and long-term resilience.

In this session, you’ll learn:

• How safety, operational discipline, and continuous improvement create a competitive edge in tree care.
• Practical ways to use training, technology, and culture together to boost productivity and reduce risk.
• Real-world success stories from tree care companies improving safety records and increasing profitability.

Leave equipped with actionable strategies to build a safer workplace, streamline operations, and achieve sustainable growth in your tree care business.

Nicole ‘Carni’ Benjamin, 2 Dog Crew

Tie in twice when cutting aloft... this is often where we utilize our lanyard. But this required piece of gear is so much more. Join us for a fun dive into the many different types & uses of our lanyard (aka flip line).

Noble Oak Safety and Training

Curious about the differences between grapple-saws or trying to find the right one for your operation? This session breaks down the core design types, mechanical functions, and field performance of today’s leading grapple-saws. Learn how various models handle different applications and how to choose based on tree size, terrain, and workflow. Great for decision-makers, operators, and anyone looking to make informed equipment investments.

The Academy

WTCW – Rebecca Seibel

We talk a lot about Personal Protective Equipment as our last line of defense. A plastic helmet is no match for a running chainsaw, but it is a physical barrier. But what about fit for purpose attire that is designed to stop chainsaws?

Let’s have a real talk about how and when and what you’re wearing for chainsaw protective gear could make a difference between a “close call” or a trip to the ER - or worse.

Rebecca will explore the material from which saw pro is constructed, how to obtain proper fit, appropriate care for PPA, how to inspect, and when to retire. We’ll talk about the pros and cons of various forms of PPA, and what employers are required to do for anyone running chainsaws.

TCIA’s Advocacy Team

Did you know that one of the most important roles that TCIA plays in the tree care industry is advocating on behalf of YOU in Washington DC? Come learn the basics about what TCIA has been doing to advance your business and get a snapshot of how (and why) you should get involved.

Derek Furry, Bartlett Tree Experts

In this program we will take a look at three areas that helped us get to where we are as arborists today, whatever our role may be. And consider how we can be involved in the growth that occurs when we engage in relationships across the spectrum of experience and expertise in our field.

1. Who helped us get to where we are? (A mentor or someone we leaned on for advice on either casual or more formal arrangements)
2. How did/do they build us up, hold us accountable and encourage us to push past our comfort zones.
3. What opportunities do we have to do this for the next generation of arborists on our team and throughout the industry.

Many times, the newest person on the team (or new to the particular role they are now in) are in a state of either conscious or unconscious incompetencies and can easily become overwhelmed and discouraged. By establishing partnerships in a mentoring program, more advanced professionals can be there to help answer questions, listen to venting or be key connectors to specialists within our field so these folks can work toward getting to the next step and creating a solid foundation from which to build on.

More often than not, the “mentor” is doing as much learning as the “mentee” and both sides of the relationship benefit from the experience.

Jamie Chambrelli, CTSP and Ryan Torcicollo, CTSP,  SavATree

Tree rigging is both an art and a science, requiring a balance of skill, knowledge, and proper technique to ensure safe and controlled lifting of limbs. This presentation explores key principles of lifting in tree rigging, including mechanical advantage, force distribution, and equipment selection. We’ll discuss best practices for securing, lifting, and maneuvering limbs, as well as strategies to mitigate hazards such as dynamic loads, shock loading, and unexpected failures. With real-world examples and expert insights, this session aims to equip arborists with the skills to perform lifts with precision and confidence while prioritizing safety.

Milwaukee Tool - Andy Jones, CTSP, Rooted Arbor Care

Has battery OPE — specifically chainsaws reached the performance levels sufficient for professional tree care? Legislative trends (e.g., California AB1346) are catalyzing the shift to emission-free gear. After three years of rigorous field-testing new battery-powered outdoor tools from major brands, we can confidently address industry concerns such as power, runtime and cost when comparing battery OPE to traditional gas-powered gear. As well as share how, our crew has navigated the transition from gas to battery-powered gear

Blake Duval, CTSP, The Davey Tree Expert Co

The purpose of this presentation is to help you sharpen your knot tying skills and get to a common ground on the importance of the tie dress set method to ensure knots are tied and finished correctly.

Irina Kochurov, Tree Care Industry Association

Test your safety knowledge and compete for prizes and bragging rights in our interactive “Fun Safety” trivia game! This quick and engaging event is a great way to refresh your safety skills while having fun. CTSPs will dominate this game - let’s see you step up!

Noble Oak Safety and Training

Your grapple-saw is only as good as the care it receives. This session covers must-know inspection steps, routine maintenance practices, and common issues to watch for in the field. Learn how proactive upkeep extends lifespan, improves performance, and prevents costly downtime. Ideal for operators, fleet managers, and mechanics aiming to keep equipment running safely and smoothly.

Edward Morrow, Tree S.T.A.R.S.

Creating engaging tree walks can be a heavy lift--but highly rewarding and impactful. Climb aboard with arborist/author Edward Morrow as he shares his experiences in building educational programs and collaborating with communities to dispel the many tree misconceptions that plague property-owners. Learn how to develop, market, and unleash urban forestry programs designed to impact your community--and elevate you into a tree care superstar.

Greenworks Commercial - Ken Palmer

Explore the advanced capabilities of Optimus, the next generation cutting solution engineered for precision, speed, and adaptability. Learn how Optimus delivers superior cut quality, reduced cycle times, and predictive maintenance to maximize uptime and ROI. Whether you're tackling dense hardwoods or high-volume industrial applications, Optimus Chainsaws set a new benchmark in chainsaw innovation. Welcome to the cutting edge.

Shelly Wollerman, Soteria Training Solutions

Join Shelly, a Wilderness EMT, climbing arborist, arborist educator and trainer to see if you and your crews are truly prepared to handle a tree worker medical emergency. Shelly's talk picks up where basic first aid leaves off. We'll go over emergency preparation as well as talking about emergencies more likely to happen on a tree work job site including chainsaw lacerations, broken teeth, busted bones, shock, heat stroke and more. This talk will be an overview of the 2-day emergency medical response course offered by Soteria Trainings.

Mark Chisholm, Aspen Tree Company

Mark will explain how understanding fundamental science can help you create strategies for rigging that not only reduce risk but allow you to speed up the process along the way.

Husqvarna - Bailey Mountcastle

Discover the groundbreaking Husqvarna 564 XP®, a fuel-injected 60cc professional chainsaw designed for forestry and tree care experts seeking unmatched performance. It combines the maneuverability of a 50cc saw with the power of a 70cc, offering an exceptional power-to-weight ratio in a compact design. Featuring advanced fuel injection and a new engine, it delivers instant acceleration and maximizes productivity throughout your workday. Stop by our session and demo the 564 XP® yourself to experience its simple start and low vibration comfort firsthand.

Wesley Smith, Tree Service Digital

Harness the power of online marketing to grow your tree service business with a comprehensive marketing program aimed at helping you become the most recognized company around. This is based on experience working with over 150 Tree Service Companies in the last five years, and helping them grow by design, not by chance.

This presentation is geared towards enlightening the tree care industry on what is possible with a comprehensive marketing plan, instead of just paying for shared leads or wondering what to do. There are actionable steps for tree service companies to implement a large majority on their own and help them understand how to put it all together and how it all comes together.

Aaron Schulz, Oak Bros Tree Care & Removal LLC

When treating trees and shrubs for insects, mites, or diseases, applicators must be precise in their timing so that control can be established. We commonly use growing degree days to predict vulnerable stages of plants, insects, mites, and diseases, but with our climate shifting, growing degree days alone may not always be a reliable source. What if a more predictable way to time treatments, such as plant growth stages, existed? Plant phenology uses cyclical biological events based on climatic conditions (bud swell, leaf development, flowering, etc) to coincide with plant, insect, mite, and disease vulnerability.

This session will explore the impacts of incorrect treatment timing, the pros and cons of common treatment timing methods, how to develop indicator plants, and the benefits of adding plant phenology to time your plant health care treatments so that you can reduce pesticide exposure, reduce pest resurgence, annually provide predictable outcomes for your clients, and be more profitable.

Jamie Chambrelli, CTSP, SavATree

Safety in the tree care industry is often compromised by routine hazards, risky behaviors, and ingrained bad habits. This presentation explores how companies can transform their safety culture by identifying unsafe practices, reinforcing best practices, safety standards, and fostering a mindset of accountability. Through engaging storytelling and industry-specific examples, we’ll discuss the critical role of leadership, training, and teamwork in mitigating risks. By applying a "Breaking Bad" approach—eliminating bad habits and replacing them with safety-driven best practices—we can create a work environment where safety isn’t just a rule, but a way of life.

Ray Crump, Xylem Kendall

Being able to safely climb and perform rigging operations in trees, relies heavily on highly technical and advanced applied math calculations which involves trigonometry and physics. As arborists, we use mechanical advantage rigging systems with terms like frequency, power, and bending moment--simple words with complicated applications and definitions. Honestly, the mere concept of “Arborists performing rigging operations shall be trained to estimate the potential forces at any point in the rigging system being used (ANSI Z133, 2017),” can feel overwhelming at times.

This is what it takes to be an arborist. The good news? These systems don’t have to be so complex. In this session, we will break down rigging and the math involved into the simplest forms, making them clear, practical, and easy to apply in the field. We will also explore the human element and how to keep safety always on the front line.

Ezekiel Willard, CTSP, QT, Idaho Tree Preservation

While some trees do need to be removed, a preservation model is in my opinion a better business. With long-term repeat care, added services such as PHC, soil remediation using pneumatic tools, risk assessment and management, monitoring visits and even advanced decay I believe we can build a more robust and financially rewarding business. Valid removal is an important skill set and -service to offer, but the long-term care of trees allows for improved job security and the rewards of being a part of retaining the many benefits that trees offer.

Dr. John Ball, CTSP, South Dakota State University

Join us for the annual Arborist Safety Update at TCI EXPO ’25, a highly anticipated session that brings the latest insights and developments in arborist safety. This workshop is a favorite among returning attendees, offering essential updates on best practices, industry standards, and new safety protocols. Whether you’re a seasoned professional or new to the field, this session will provide valuable information to help you stay safe and compliant in your daily work. Don’t miss out on this popular workshop that keeps arborists informed and prepared year after year!

David Anderson, CTSP, Mayer Tree Service

How do you get away from price-based sales?  How do you be the company people want to hire regardless of what you charge?  Too many tree companies do not see the value of their service and do not charge enough. Too many arborists are so worried about not getting the job they offer low bids that may or may not be profitable. Do you know what is worse than not getting the job?  Getting the job and losing money because it took a lot longer than you estimated.  You only have so many billable crew days in a year; be sure you make money.  Isn’t that why we are in business?

Your objective should be to position yourself to where people hire you because you are the best not because you work cheap. This market position can be achieved but you need to have a holistic approach. It will not be easy but if you are willing to do things a little differently it will pay off. You need to build your entire business with the goal of being an exceptional company that people want to refer to their friends and family. You need to model your company after the best companies in the world. Companies renowned for their expertise, quality, service and integrity.  Starting a tree company is a long way from being Lexus, The Four Seasons or LL Bean but you can absolutely mimic their methods. These amazing companies are not known for being cheap and your company should not be either.

It starts with being honest in all your dealings. Providing exceptional client service (not lip service). Being an expert; know your plants, disease and insects at a super high level.  How can you make recommendations if you are not an expert? Market yourself and your company to be positioned as the best arborist in your area. Know your costs and overhead so you charge appropriately. Hire and train your people; from the person who answers your phone to the newest member of your team to be an extension of this business plan.

Being exceptional is about effort and discipline. You can and should position your self to not compete against inferior companies. Tree work is like Murphy’s Law, “Anything that can go wrong will go wrong.".  Price the job with a little cushion (or a lot of cushion).  Give your team the time to work safely and to provide a great service.  If you want to build a great business with modern equipment and the best staff it’s hard to do that consistently being the lowest bidder.

Rudy Rutemiller, Petzl and Justin Morejohn, CTSP, QT, UC Davis

While data-driven decision making is an increasingly popular business topic, rarely do production climbers have data about how their decisions can impact their safety. This presentation provides data for climbers and bucket truck operators as it relates to their climbing and work positioning systems. The classroom presentation will show forces on the arborist when slack is in the system and accidents occur. We will then provide solutions for how to decrease or eliminate slack for safe and preventative work.

We will conclude the presentation with how to eliminate slack (such as properly fitting your harness, where you’re anchoring your fall arrest lanyard in a bucket, using an adjustable bridge, and climbing SRS/stationary rope system).

Craig Bachmann and Joanna Bachmann, Tree133

Aspiring business owners are bombarded with offers of "magic potions" to achieve success. Many of these turn out to be ineffective or wrong-sized for their business. The fact is small business owners have limited time and money, so the margin for error is small. The fact is not everyone is your target client, many people won’t value what you offer and answering the phone in the tree is a bad idea. In our experience, the real keys to building a successful business are fairly simple and easily overlooked.

Tree133 was founded in 2017 with a pickup truck, a rented trailer and $3,000 in gear purchased on a credit card. By the end of 2024, we employed six (6) Certified Arborists, not including the owner, and two (2) office staff, and operated the business from a professional office/shop facility. We are considering additional hiring and expect to reach $2M revenue during 2027.

This success is not magic. In many ways, Tree133 does the opposite of other businesses. We don't pick up the phone every time it rings, we don't pay for advertising, we don't have a business loan and we don't have outside investors. Instead, the growth of Tree133 is the result of careful intention and a relentless focus on quality, consistency, and efficiency.

We have learned powerful lessons and identified key principles that have guide our decision-making. They include:

• Clear, consistent message
• Structured communication
• Hire from the top (climbers first)
• Build systems for tomorrow
• Develop a “peer group”

This presentation will share practical examples of each principal with a focus on their application to businesses with annual revenue less than $1M. The presentation will also include opportunities for attendees to share their experience.  

One of the core values for Tree133 is “positive influence,” meaning we actively contribute to the improvement of our professional and local communities. With this in mind, we have developed this presentation to share our own experiences with the goal of helping current, and aspiring, business owners increase their success.

Korey Conry, CTSP, QT,  Mountain F. Enterprises

In tree care, having the right team is just as important as having the right equipment. A well-balanced crew can work more efficiently, stay safe, and get the job done right. This presentation will explore how personality traits affect teamwork and safety in tree work. We will look at key qualities for leadership, problem-solving, and communication. Attendees will learn how to evaluate workers' strengths and place them in the right roles. Through real-world examples and practical tips, this session will help teams work better together and handle challenges with confidence.

Edward Morrow, Tree S.T.A.R.S., LLC

It's unfortunate hearing about a skilled arborist that is struggling with business finances, especially when they possess such an awesome and rare skill set. Edward Morrow combines his experiences as an accountant, arborist, and author to make financial management simple and engaging for industry peers. Edward never travels alone but brings his mighty crew of production arborists--TREE S.T.A.R.S. to highlight high-level business concepts and simplify the language of business. Whether you are a sole-climber or upper-exec, there will be many takeaways for every tree care role in this presentation.

Derrick Martin, Independent Trainer

This will go over the three main techniques of tying in Single Rope Technique (SRT) Basal anchor systems, canopy anchor systems, and Canobase anchor systems. Doing a compare and contrast of each system going over positives and negatives of each.

WTCW – Nicole “Carni” Benjamin and Melissa LeVangie-Ingersoll

Planning your cut starts with a healthy bar. A well maintained and conditioned bar results in better cuts. Learn some simple tricks of bar maintenance and then see the results with better cuts. Flip your approach and utilize your bar's reactive forces and attack angles to get the results you want; stop getting stuck!
Firewood pile, stand clear!

Jared Abrojena, Academy-Trained

Achieve sustainable growth and operational excellence with a few simple tools. This presentation explores the development of a comprehensive assessment program tailored for your tree care company, designed to evaluate skills, identify gaps, and enhance team performance. Learn how to create a structured onboarding and training process to promote safety, ensure compliance, and build a strong foundation for long-term success. Equip your workforce with the tools and knowledge they need to thrive while safeguarding your business and reputation.

Noble Oak Safety and Training

Curious about the differences between grapple-saws or trying to find the right one for your operation? This session breaks down the core design types, mechanical functions, and field performance of today’s leading grapple-saws. Learn how various models handle different applications and how to choose based on tree size, terrain, and workflow. Great for decision-makers, operators, and anyone looking to make informed equipment investments.

The Academy

Mariah Sachs, Pro Tree Outdoor Services

A career in arboriculture is as rewarding as it is challenging and crew dynamics are key. Everyone from groundies to business owners work toward satisfied clients. We are also responsible for fulfilled arborists. Whether new to the industry, a seasoned climber, or in a management role, there are a few areas of focus to move yourself and those around you forward. This presentation explores three strategies for getting through the hard times, staying engaged in the industry and encouraging smooth day-to-day operations.

Andy Jones, CTSP, Rooted Arborcare

Explore the unique challenges involved in removing a tree that has grown through or within a deck structure. We’ll discuss key considerations such as structural constraints, access limitations, and safety protocols.

ECHO - Charlie Hoffmann

A foundational seminar on common sense chain saw safety and maintenance practices.